Mercuri led the seed investment round to support product, marketing and partnership efforts at Made With Intent.
"The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated."
The Series A round was co-led by General Catalyst and Voyager Ventures to support software development and market expansion.
"We’re delighted with the fundraise, and to be continuing our close work with General Catalyst. I’m also very excited to be welcoming Voyager on board, bringing their deep climate expertise to the world of logistics."
The financing round was provided by NPIF - Mercia Equity Finance and Mercia funds to support US and European expansion.
"The North West of England has built a strong track record for e-commerce, which stems from its role as a centre for the mail order catalogue industry and the textile trade before that. Pimberly builds on that tradition and is increasingly being recognised as a global leader in its field. The company has been expanding steadily and has created a strong foundation in the US market. This latest investment will help Martin and the team to accelerate its growth and take the business to the next level."