£850K
Traditum Private Equity backed the follow-on round to support manufacturing expansion and revenue growth.
SP
Sniffers Pet Care
Sniffers Pet Care manufactures natural and sustainable dog treats for major retail chains.
£850KTotal raised
Sniffers Pet Care supplies natural pet treats through its challenger brand NAW to major retailers across the United Kingdom. Based near Halifax, the firm manufactures ethical products using air-dried animal parts.
Filed accounts
Cash at bank
Members only
Net current assets
Members only
Total assets less current liabilities
Members only
Net assets
Members only
Shareholders' funds
Members only
Fixed assets
Members only
Cash, assets and headcount from Sniffers Pet Care's latest Companies House filing — with year-on-year movement, free with a Winfred account.
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Team
Peter Harrison
Chief Financial Officer
Peter brings finance experience from retail, manufacturing, and transport. He previously served as chief financial officer at Sniffers Pet Care and head of finance at Arriva Bus.
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Tom Page
Non-Executive Director
Tom brings extensive commercial and board-level experience from across the pet care and beverage sectors. He previously co-founded Inspired Pet Nutrition and spent two decades directing its sales and marketing operations.
LinkedInGP
George Page
Non-Executive Director
Simon Brown
CEO
Simon serves as chief executive officer at Sniffers Pet Care, having previously held strategy roles within the company and reporting positions at Lloyds Banking Group. He also acts as treasurer for Heath Rugby Union Football Club.
LinkedInJS
Jonathan Simms
HT
Hitesh Tailor
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Jonathan Schneider