Sniffers Pet Care raises £850k from Traditum Private Equity to accelerate production at its Elland site.
Traditum Private Equity backed the follow-on round to support manufacturing expansion and revenue growth.
Sniffers Pet Care supplies natural pet treats through its challenger brand NAW to major retailers across the United Kingdom. Based near Halifax, the firm manufactures ethical products using air-dried animal parts.
Sniffers Pet Care has secured £850k in a Series A follow-on funding round from Traditum Private Equity. The capital will be deployed to scale production operations at the company site in Elland and generate an incremental annual revenue uplift of £3.3m.
The business has seen rapid expansion over the past two years, marked by a 40 percent year-on-year rise in turnover and significant additions to its workforce. This latest injection follows an initial investment of £1.8m made by Traditum in September 2022, which helped fund the rollout of the NAW sustainable product range.
From the founder
"The follow-on funding from Traditum is a real endorsement of our plan and the launch of our brand NAW last year."
Simon Brown
CEO at Sniffers Pet Care
Investor perspective
"Following on from our investment into Sniffers in 2022 the business has successfully launched the NAW brand, expanded the senior management team and entered into new distribution channels, which have delivered transformational growth for the business."
Iain Marlow
Head of Investments, Traditum Private Equity
Use of funds
- 01Scale operations
Investors
Categories
About the company
Sniffers Pet Care
Sniffers Pet Care manufactures natural and sustainable dog treats for major retail chains.