Funding Announcements

"IW Capital is proud to invest in Situ Live. This investment will enable the company to continue its exponential growth. Situ Live has reinvented the consumer shopping experience by blending traditional and digital retail marketing, encouraging consumers to interact with brands in a whole new way."

"While working in fashion, it became clear to me that e-commerce was the future, but 2D websites were merely a tool that enabled an online purchase, but were lacking the customer journey and story-telling that brands are after. The solution was to bridge that gap, with the aim of making virtual experiences into the future of brands’ long-term e-commerce strategy."

"As we reviewed hundreds of entries from companies building products and applications on Snowflake, HyperFinity stood out in how the platform aligns with our Retail Data Cloud partner strategy. Over the coming months we’ll work closely with HyperFinity as they build out their decision intelligence platform and continue with their already impressive client traction."

"Tom has built an impressive business that operates in a large and growing market, creating demonstrable ROI for its clients. There is strong chemistry between us, Tom and his team, so we are looking forward to supporting them achieve their exciting growth ambitions"

"Ubamarket is disrupting the traditional shopping experience with their Scan Pay Go technology seen across the retail industry today. It has developed a compelling Scan Pay Go app with its patented technology and is now ready to roll out at scale. IW Capital is excited to be backing Ubamarket at a fundamental time as they scale up their technology offering and expand globally. Their technology improves businesses and customer experiences alike."