HyperFinity secures seed investment from Snowflake Ventures to scale its decision intelligence platform.
Snowflake Ventures backed the Leeds-based decision intelligence company following its success in the 2022 Snowflake Startup Challenge.
HyperFinity provides a decision intelligence platform that helps retailers and consumer goods brands optimise commercial decisions. The Leeds-based company works with major names such as Costa, Asda, and Hotel Chocolat.
HyperFinity has secured seed investment from Snowflake Ventures following its appearance in the 2022 Snowflake Startup Challenge. The fresh capital will support the company as it develops its decision intelligence platform and expands its footprint in the retail and consumer goods market.
The Leeds-based business enables brands to interpret customer behaviour and refine commercial strategies without the need for internal data scientists. Its client roster includes Costa, Asda, Card Factory, and Hotel Chocolat.
The transaction builds on HyperFinity joining the Retail Data Cloud partner programme in September 2022, aligning the platform closely with Snowflake technology.
From the founder
"The retail market in 2022 is tough. Brands are experiencing skyrocketing costs; supply chains are under pressure and consumers are tightening their purse strings. The future is uncertain and this latest investment from Snowflake Ventures is all about making sure our clients can use innovative technology to succeed."
Peter Denby
Chief Commercial Officer at HyperFinity
Investor perspective
"As we reviewed hundreds of entries from companies building products and applications on Snowflake, HyperFinity stood out in how the platform aligns with our Retail Data Cloud partner strategy. Over the coming months we’ll work closely with HyperFinity as they build out their decision intelligence platform and continue with their already impressive client traction."
Stefan Williams
VP of Corporate Development and Snowflake Ventures, Snowflake Ventures
Use of funds
- 01Continue product development
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About the company
HyperFinity
HyperFinity provides a decision intelligence platform for the retail and consumer goods sector.