15gifts secures institutional funding led by FPE Capital to drive product development and international growth.
FPE Capital led the investment to support international expansion and product development.
15gifts provides customer experience management software that combines behavioural psychology and machine learning. Headquartered in Brighton, the firm serves major mobile operators across the UK, US, and Europe.
15gifts has secured its first institutional investment in a round led by FPE Capital. The funding will support the Brighton-based SaaS provider in driving international expansion and further developing its product suite. The company currently employs over sixty staff and serves almost all UK mobile network operators alongside major international clients.
FPE Capital led the transaction through its third fund, marking its fourth investment from the vehicle following its final close earlier in the year. The capital injection is intended to accelerate growth plans under the direction of chief executive Tom Cox and the existing management team.
From the founder
"FPE’s track record of supporting software businesses of our size accelerate into their next stage of growth makes them a very attractive partner to be our first institutional investor. We have been able to quickly form a strong working relationship with FPE that has already helped shaped our growth plans, which we’re eager to start executing"
Tom Cox
CEO at 15gifts
Investor perspective
"Tom has built an impressive business that operates in a large and growing market, creating demonstrable ROI for its clients. There is strong chemistry between us, Tom and his team, so we are looking forward to supporting them achieve their exciting growth ambitions"
Llewellyn John
Partner, FPE Capital
Use of funds
- 01Expand into international markets
- 02Continue product development
