Situ Live secures £1m from IW Capital to expand its experiential retail platform
IW Capital backed the immersive shopping platform in its first investment into the company.
Situ Live operates experiential product marketing platforms that combine physical retail venues with digital discovery tools. The company enables brands to showcase items while giving consumers hands-on interaction opportunities.
Situ Live has secured £1m in equity funding from private equity house IW Capital. The investment will support the company as it expands its experiential retail platform and develops its digital infrastructure.
The London-based business combines physical store venues with digital tools, allowing consumers to interact directly with products from brands such as Bosch, Intel, and Meta. Following its initial launch at Westfield White City, the firm plans to introduce a sustainable lifestyle proposition focused on green technology and electric vehicles.
From the founder
"Situ Live aims to be the home of immersive shopping by reinventing the consumer shopping experience, focusing on storytelling within the retail marketing space. We are excited to be working with IW Capital to help further develop our digital platform and increase sales and marketing activity, to enable our expansion plans."
Warren Richmond
CEO at Situ Live
Investor perspective
"IW Capital is proud to invest in Situ Live. This investment will enable the company to continue its exponential growth. Situ Live has reinvented the consumer shopping experience by blending traditional and digital retail marketing, encouraging consumers to interact with brands in a whole new way."
Luke Davis
CEO, IW Capital
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
- 03Expand into international markets
Investors
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About the company
Situ Live
Situ Live operates experiential product marketing platforms that connect consumers with brands through physical and digital venues.