Emperia raises $10m in Series A funding led by Base10 Partners to expand its virtual store platform.
Base10 Partners led the round to support platform development and international expansion.
Emperia provides a virtual store management platform that helps retail brands build and manage immersive digital shopping experiences. The company is headquartered in London and New York.
Emperia has secured $10m in Series A funding to expand its global team and enhance its virtual store technology. Base10 Partners led the round, with participation from Daphni, Sony Innovation Fund, Background Capital, Stanford Capital Partners, Concept Ventures, and angel investor Jay Radia.
Founded in 2019, the firm provides software that allows retailers to create branded virtual stores and digital spaces. The new capital will be directed towards developing its data suite and growing its international presence across retail sectors.
From the founder
"While working in fashion, it became clear to me that e-commerce was the future, but 2D websites were merely a tool that enabled an online purchase, but were lacking the customer journey and story-telling that brands are after. The solution was to bridge that gap, with the aim of making virtual experiences into the future of brands’ long-term e-commerce strategy."
Olga Dogadkina
CEO and co-founder at Emperia
Investor perspective
"When we met Olga and Simon, we were absolutely stunned by the high quality team they had already built and the business’ early traction. The more we spoke to customers, the more we saw that Emperia is on the edge of a global revolution on how consumers interact with retailers and brands. One way to think about Emperia is through the lens of ‘web 2.5’—it is a device-agnostic bridge for brands to engage with a new generation of consumers while driving real commerce. Emperia is pioneering the development of virtual store creation and maintenance, and we’re excited to be partnering with a team that is truly building for the future of e-commerce."
Luci Fonseca
Base10 Partners
Use of funds
- 01Grow the team
- 02Continue product development
- 03Expand into international markets
Investors
Luci Fonseca
Base10 Partners
Daphni
Sony Innovation Fund
Background Capital
Stanford Capital Partners
Concept Ventures