Livingbridge has backed the advertising technology platform to support international expansion and proprietary technology development.
"We are delighted to be partnering with Venatus, a well-differentiated business which offers a winning proposition for both publishers and advertisers/agencies looking to reach a gaming audience. The founders and current management team have done a fantastic job in creating a unique business with a strong reputation and we look forward to helping them fulfil the company’s potential."
The London startup has secured seed capital following a successful beta test phase.
"With the end of third-party cookies in sight and consumers levelling up on data privacy, there is a real opportunity to take digital advertising to the next level. Zedosh provides brands with a much-needed solution by instantly rewarding consumers for watching relevant, targeted content in a distraction-free, brand safe app. In that way, advertisers get to use uninterrupted, quality time with their target audiences to grow their brands."
Hotspur Capital and other backers support the live sports streaming platform in its international rollout.
"The streaming revolution has left few corners of the consumer market untouched – with millions of people around the world embracing the ease and abundance of content available on countless new streaming services."
The investment follows a period of international expansion and product development.
"Closing a significant Series A round during these uncertain times further validates Ad-Lib.io’s disruptive approach to bringing a cookie-less, privacy-friendly platform to brands and their agencies that removes operational complexity and avoids unwanted process change,"
