Ad-Lib secures £4.3m in Series A follow-on funding led by Fog City Capital to scale its platform.
The investment follows a period of international expansion and product development.
Ad-Lib provides a creative management platform that connects creative and media workflows for global brands through intelligent automation. The company operates across digital channels to help major advertisers produce and optimise ad campaigns efficiently.
Ad-Lib has secured £4.3m in a Series A follow-on investment led by Fog City Capital, bringing its total Series A funding to $12m. The capital will support the company as it accelerates platform development and expands its global footprint. The firm experienced notable growth in 2020 despite market headwinds, signing major international clients and scaling its operational capabilities.
The company serves some of the world's largest advertisers by uniting dynamic creative optimisation, creative management technology, and analytics into a single omni-channel system. The funding follows a period of significant international expansion that included new offices in Boston and Hong Kong alongside key global appointments.
From the founder
"Closing a significant Series A round during these uncertain times further validates Ad-Lib.io’s disruptive approach to bringing a cookie-less, privacy-friendly platform to brands and their agencies that removes operational complexity and avoids unwanted process change,"
Oli Marlow Thomas
Founder at Ad-Lib
Investor perspective
"As early investors in transformative technology companies, we have seen how cutting-edge platforms like Ad-Lib.io drive significant value to their markets and customers,"
Ravi Bhaskaran
Partner, Fog City Capital
Use of funds
- 01Continue product development
- 02Expand into international markets