Fog City Capital is a venture capital firm that invests in early to mid-stage technology and services companies, partnering with management to scale software and services firms into industry leaders.
The investment follows a period of international expansion and product development.
"Closing a significant Series A round during these uncertain times further validates Ad-Lib.io’s disruptive approach to bringing a cookie-less, privacy-friendly platform to brands and their agencies that removes operational complexity and avoids unwanted process change,"
The London-based marketing technology platform has raised Series A funding from Fog City Capital to fuel its expansion into the United States.
"We were blown away by Ad-Lib’s technology and the rapid traction they are getting with large brands for whom the seamless integration of the creative and media buying processes in their advertising is a major pain point. We’re delighted to back Oli and his incredible team of creative and mar-tech experts in their ambitious plans to further disrupt this space."