PubX raises approximately $500k in pre-seed funding to expand its ad pricing platform
The financing round featured backing from RLC Ventures, Force Over Mass Capital, Haatch Ventures, and multiple angels.
≈ £354K at $1 = £0.7083 on 23 Feb 2021
PubX provides a software platform that helps publishers optimise ad inventory pricing through machine learning. The business operates within the programmatic advertising stack to improve monetisation.
PubX has raised approximately £500k in a pre-seed round featuring participation from RLC Ventures, Force Over Mass Capital, Haatch Ventures, and various UK angels. The capital will support the company as it advances its machine learning platform for publisher ad inventory pricing and rolls out its pilot programmes with tier-one publishers.
The business sits between sell-side platforms and publishers, functioning as an automated optimiser for bidding floor prices. Founded by industry veterans, the company is currently engaged with numerous international publishers as it scales its technology.
