Zedosh raises £400k in seed funding to launch its cookieless advertising platform for Gen Z.
The London startup has secured seed capital following a successful beta test phase.
£400KSeed
Zedosh operates a cookieless smartphone application that rewards Gen Z consumers with cash for watching branded video content. The platform utilises open banking transaction data to deliver targeted advertising campaigns.
Zedosh has secured £400k in a seed funding round to support its commercial launch. The capital follows a beta test phase for the smartphone application, which relies on open banking transaction data rather than traditional cookies to connect brands with younger audiences. The company intends to scale its operations following this initial injection of capital.
From the founder
"With the end of third-party cookies in sight and consumers levelling up on data privacy, there is a real opportunity to take digital advertising to the next level. Zedosh provides brands with a much-needed solution by instantly rewarding consumers for watching relevant, targeted content in a distraction-free, brand safe app. In that way, advertisers get to use uninterrupted, quality time with their target audiences to grow their brands."
Guillaume Kendall
Founder and CEO at Zedosh