Venatus secures growth private equity investment from Livingbridge to scale its advertising platform.
Livingbridge has backed the advertising technology platform to support international expansion and proprietary technology development.
Venatus is an advertising technology platform that connects brands with video gaming and entertainment audiences worldwide. The company represents ad sales for core publishers and delivers creative campaigns for major global brands.
Venatus has secured a growth private equity investment from Livingbridge. The capital will be used to support the company as it scales internationally, particularly in the US, and invests further in its proprietary technology.
Founded in 2010, Venatus provides advertising solutions that link brands with hard-to-reach gaming audiences across more than 250 publisher sites. Livingbridge completed the transaction through its Livingbridge 7 fund.
The partnership aims to cement the company position as a leading specialist in the gaming advertising sector, drawing on Livingbridge experience with marketing businesses.
From the founder
"We are excited to be joining forces with Livingbridge, a partner with a strong record helping UK businesses to grow. We look forward to working with the team to continue scaling our business internationally while developing our proprietary technology and product offering."
Rob Gay
CEO at Venatus
Investor perspective
"We are delighted to be partnering with Venatus, a well-differentiated business which offers a winning proposition for both publishers and advertisers/agencies looking to reach a gaming audience. The founders and current management team have done a fantastic job in creating a unique business with a strong reputation and we look forward to helping them fulfil the company’s potential."
Dave Kirby
Livingbridge
Use of funds
- 01Expand into international markets
- 02Continue product development