Battery Ventures led the Series A round to support platform development and US expansion.
"Support is no longer just about closing tickets – it’s about building long-term relationships. The migration to collaborative, real-time channels is changing the way businesses interact with customers. Plain is the platform designed for this new reality, helping companies deliver support that’s fast, effective, and aligned with their customers’ needs."
The pre-seed round was backed by Geocartography Knowledge Group to support technological development and product expansion.
"We are happy with the continued expansion of Geocartography Knowledge Group, also beyond the borders of Israel, and the deepening of our influence on the industry of market research and public opinion surveys. Our investment is both in the future of Geocartography Knowledge Group and in the future of the industry."
The Middlesbrough-based e-commerce platform has raised £2.8m from Mercia Ventures to expand its team and integrate new technology.
"Salesfire’s mission is to help retailers grow their e-commerce sites and drive revenue. Our new Salesfire AI technology will be revolutionary in giving them scope to identify more anonymous site traffic and opening up a whole new world of marketing and data opportunities. We are pleased to have the continued support of our investors in this latest round and really excited to be at the forefront of AI in e-commerce."
The oversubscribed round was led by SFC Capital with participation from angel investors and early clients.
"The team at Nesti are building one of the most exciting B2B platforms we have seen recently. Nesti is well designed, extremely easy to use and is already proving its effectiveness amongst sales teams. There is an abundance of potential to not only own the generative AI video prospecting space but also expand into horizontal markets. We are excited to be working with the team as they expand and grow."