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NI

NPIF II – Mercia Equity Finance

Venture Capital

Portfolio

2

companies


Portfolio companies

S

Salesfire

Salesfire provides an e-commerce platform that helps online retailers increase sales through behavioural tracking and personalisation.

RF

Radical Forge

Independent games studio creating original titles and contributing to major industry projects.


Recent investments

£2.8M

The Middlesbrough-based e-commerce platform has raised £2.8m from Mercia Ventures to expand its team and integrate new technology.

"Salesfire’s mission is to help retailers grow their e-commerce sites and drive revenue. Our new Salesfire AI technology will be revolutionary in giving them scope to identify more anonymous site traffic and opening up a whole new world of marketing and data opportunities. We are pleased to have the continued support of our investors in this latest round and really excited to be at the forefront of AI in e-commerce."
— Rich Himsworth, Founder and CEO
Seed
£2.6M

The Middlesbrough developer raised the funds from NPIF II, Mercia Equity Finance to grow its team and launch new titles.

"Freddie and I are beyond happy to have secured this funding for Radical Forge. It will enable us to realise our ambitions for every team member and continue to build the studio while preserving the culture that is so important to us."
— Bruce Slater, CEO