Nesti raises £250k in a pre_seed funding round led by SFC Capital to expand its engineering team.
The oversubscribed round was led by SFC Capital with participation from angel investors and early clients.
Nesti provides a sales technology platform that uses generative AI to generate personalised outbound prospecting videos at scale. The company helps sales development teams improve response rates and secure more meetings.
Nesti has closed an oversubscribed pre_seed funding round of £250k, led by SFC Capital. Additional participants in the round include early clients, sales acceleration agency co-founders, and angel investors.
The capital will be deployed to expand the company engineering team, accelerate growth, and maintain product innovation to satisfy increasing customer demand for its generative AI video tools.
From the founder
"We are thrilled that such high caliber investors immediately recognised our ability to drive sales growth for our customers, allowing us to close our pre-seed funding round early. The commercial functions of businesses large and small are proving to be hungry for modernisation. The speed at which we have been able to develop our technology has been matched by the speed of our clients ability to both implement it, and see a significant uplift in conversion rates; a very clearindicator of the transformative nature of generative AI video prospecting in outbound sales. With our team’s deep understanding of the latest technology, the talent market and need for security, it is our goal to be the default choice for mid-market and enterprise grade AI sales tech that can add real commercial value not tomorrow, but right now."
Morgan Edmondson
Co-founder & CEO at Nesti
Investor perspective
"The team at Nesti are building one of the most exciting B2B platforms we have seen recently. Nesti is well designed, extremely easy to use and is already proving its effectiveness amongst sales teams. There is an abundance of potential to not only own the generative AI video prospecting space but also expand into horizontal markets. We are excited to be working with the team as they expand and grow."

Ed Stevenson
Principal, SFC Capital
Use of funds
- 01Grow the team
- 02Continue product development