The seed round was backed by AGFA and ninepointfive.
"Penny Black is one of the only players tackling (and succeeding in delivering) this 'physical touchpoint' in a thriving ecommerce market in which there is a growing need of diversification of channels to reach their customers."
The London technology start-up raised the capital from SuperSeed to expand its brand advocacy platform.
"We’re in the depths of a people-powered revolution when it comes to growing consumer brands, as now content created by real people influences so many of our purchase decisions, not ads generated by businesses."
LDC has agreed to make a significant investment in the audience-first advertising platform.
"I’m proud of everything we achieved in the past 18 years, and I’m looking forward to accelerating our growth plans in partnership with LDC. We have an incredibly dedicated and passionate team focused on the company’s growth and ready to help the industry move forward in the right direction. LDC believes in our promise as the audience-first platform that doesn’t rely on personal data, and their unparalleled expertise will, undoubtedly, help Blis to continue expanding globally."
The investment from 212 will support new product development, team expansion, and international growth.
"We invest in problem-solvers and teams that tackle hard, global-scale problems with simple and elegant solutions. We are convinced by the Bolt Insight team’s ability to dramatically transform the quantitative market research space, enabling companies to collaboratively and openly develop their products to address users’ wants and needs better."
Jenson Funding Partners led the pre-seed round, which will fund product development and augmented reality expansion.
"Technology advancements have made it possible to create a website or a mobile app in minutes but there were no solutions that allowed brands to deliver data-driven user engagement with automation."