Penny Black raises £1.3m in seed funding from AGFA and ninepointfive to expand integrations
The seed round was backed by AGFA and ninepointfive.
Penny Black provides marketing technology that transforms standard ecommerce parcels into personalised experiences. The platform connects online stores with fulfilment centres to print tailored inserts on demand.
London based ecommerce platform Penny Black has secured £1.3m in seed funding from AGFA and ninepointfive. The capital will be used to deepen platform integrations and strengthen fulfilment partnerships.
Incubated in AGFA's innovation lab and supported by ninepointfive, the company launched independently in April 2022. Its software connects ecommerce stores and logistics to deliver tailored customer experiences during unboxing.
From the founder
"The meteoric rise of ecommerce means that packaging is quickly becoming the only physical contact brands have with their customer. This makes it a hugely influential content channel in its own right, which until now has been staggeringly under-utilised due to the complexity of personalising the fulfilment process. Attracting this latest funding will support us to deepen the platforms we integrate with, strengthen our relationships with our fulfilment partners, and allow brands to use the unboxing moment to secure repeat and recurring revenue."
Douglas Franklin
CEO at Penny Black
Investor perspective
"Penny Black is one of the only players tackling (and succeeding in delivering) this 'physical touchpoint' in a thriving ecommerce market in which there is a growing need of diversification of channels to reach their customers."
Pieter Van de Velde
Founding Partner, ninepointfive
Use of funds
- 01Continue product development
Investors
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About the company
Penny Black
Penny Black provides marketing software that helps ecommerce brands personalise physical customer deliveries.