Bolt Insight secures £1.3m from 212 to scale its market research platform.
The investment from 212 will support new product development, team expansion, and international growth.
Bolt Insight is an AI-powered consumer research company that helps brands unlock consumer insights through moderated research. The London-headquartered firm provides qualitative and quantitative intelligence to major consumer packaged goods brands.
Bolt Insight has secured £1.3m in investment from 212 to accelerate its growth in the market research sector. The funding will support the creation of new products, expansion of research and commercial teams, and entry into additional international markets.
Launched in January 2020, the London-based company has experienced significant growth by offering rapid consumer insights to clients such as Vodafone, L'Oreal, and Samsung. Its platform uses behavioural recruitment to reach specific consumer targets that traditional methodologies struggle to access.
The investment from 212 will aid the firm in scaling its operations as demand for digital-first market research continues to rise across retail, consumer goods, and financial services.
Investor perspective
"We invest in problem-solvers and teams that tackle hard, global-scale problems with simple and elegant solutions. We are convinced by the Bolt Insight team’s ability to dramatically transform the quantitative market research space, enabling companies to collaboratively and openly develop their products to address users’ wants and needs better."
Ali Karabey
Managing Director, 212
Use of funds
- 01Continue product development
- 02Grow the team
- 03Expand into international markets
Investors
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About the company
Bolt Insight
Bolt Insight provides AI-powered consumer research and intelligence platforms for global brands.