Blis secures Series C investment from LDC to fund international growth
LDC has agreed to make a significant investment in the audience-first advertising platform.
Blis operates an audience-first advertising platform that delivers targeted campaigns without relying on personal data. The company combines location data with other signals to serve relevant ads across multiple channels.
Blis has secured Series C funding from mid-market private equity firm LDC. The capital will support the company to scale its international operations and double its headcount over the coming years.
Founded in 2004, the firm has spent nearly two decades developing cookieless advertising and audience planning tools. LDC plans to back the existing management team as the business enters its next phase of growth.
From the founder
"I’m proud of everything we achieved in the past 18 years, and I’m looking forward to accelerating our growth plans in partnership with LDC. We have an incredibly dedicated and passionate team focused on the company’s growth and ready to help the industry move forward in the right direction. LDC believes in our promise as the audience-first platform that doesn’t rely on personal data, and their unparalleled expertise will, undoubtedly, help Blis to continue expanding globally."
Greg Isbister
CEO at Blis
Investor perspective
"Blis’ growth, especially over the past couple of challenging years, is a testament to the strength of the offering and the ambition of the team. Blis has created a leading tech business that allows the advertising industry to move forward in a more transparent and effective way. The management team, led by CEO Greg Isbister, now has the necessary support to further grow the business. We can see a real opportunity to support the growth of Blis across the globe, and we’re excited to work in partnership to achieve great success and help advertisers deliver scale and results in a privacy-centric world."
John Green
Investment Director, LDC
Use of funds
- 01Expand into international markets
- 02Grow the team
