Vala Capital represented the London family office in the early stage investment.
"Having spent three years developing our product and building a great team, we launched to market last October and quickly received strong uptake. We are delighted to gain such ringing endorsement from a prestigious family office and this extra funding will help us boost both revenue and market share."
The Series A round was led by Untitled VC and will support national expansion and technological development.
"This new funding will be used primarily to develop our technology and invest deeply into the complete decarbonisation of our proprietary washing process."
NoBa Capital led the pre-Series A round, which will fund product innovation, marketing, and entry into new markets.
"This fundraise means a lot. It is validation that what we are building is solving a genuine and far-reaching problem which, for too long, has been left unaddressed."
The green-tech startup secured the capital from a public crowdfunder and five angel investors.
"Our goal was to build a wide network of shareholders who care about our purpose as much as we do and can be true ambassadors for the brand, which is why we capped the investment level at £5,000 per person."
Hambro Perks led the seed investment, which will fund team expansion and market growth.
"At the UN’s COP26 summit, world leaders, CEOs and celebrities will announce promises to address the climate crisis. But how hollow are these promises? Corporates, investors and governments are accused of greenwashing and will likely fall short of their commitments. A large part of this is due to a lack of accurate, validated and transparent data."