The funding round was led by Elefund with participation from multiple venture firms to support expansion into the metaverse.
"We're delighted to have secured this substantial funding round which signifies the start of Admix Phase 2. This funding round validates the incredible hard work which the entire team has worked so tirelessly to reach. We see the internet entering a new stage: Web 3.0 or the metaverse, characterized by real-time 3D interactions and a new creator economy, spearheaded by the video games industry. We are establishing In-Play as the monetization layer for gaming and the metaverse. While many players in our industry are essentially agencies, Admix is building critical infrastructure for creators to monetize their content in the best way possible."
The Series B round was led by ICONIQ Growth with participation from Accel, Balderton Capital, Seedcamp, Speedinvest, and RTP Global.
"Over the past two decades, the pace of new payment solutions entering the market has been accelerating dramatically to support global consumer demand for trends like mobile payments, digital wallets, 1-click checkout, buy now pay later, and so on. However, no one payment solution is close to accommodating all the changes and innovations that merchants need to keep up. So, for merchants’ payment and engineering teams, this dynamic forces immense technical complexity in tying together multiple payment methods, gateways, fraud detection, and more."
The seed round was led by Speedinvest with participation from Atomico and notable angels.
"In a world where you order food in a tap, hail taxis in an instant, and swipe to date, there’s something oddly exhilarating about being forced to wait. Before digital cameras you had no idea what you captured. The suspense of not knowing paired with seeing your snaps for the first time is a powerful feeling. We’ve re-created that experience and made it social"
The pre-seed round was led by Speedinvest with backing from high profile angel investors.
"When a world class team of repeat founders builds a well differentiated product in a huge, under-digitized market, it’s a no brainer to partner with them. We’re beyond excited to be on board and look forward to supporting them in building a category leader."