The funding round was backed by Seedcamp, Nigel Wray and YYX Capital to support the launch of the brand's flea care subscription.
"The popularity of direct-to-consumer goods brands offering products continues to grow at pace. We’ve seen everything from healthcare, financial services, travel, transport and electronic goods all race to innovate so that they can directly engage with customers using social, mobile, and digital channels and devices. It’s now time for the buoyant pet care market to innovate."
ADV led the seed financing for the project intelligence startup, with participation from Seedcamp and Entrepreneur First.
"The world of the future will not look like the one today: it will have hyperloops; space travel; sustainable living and total global interconnectivity. All aspects of change will be driven in one way or another by complex projects. Through this investment we can accelerate our work to make these endeavours more efficient and effective. By taming complexity, we will enter a new era of productivity with the complex projects we undertake, achieving what was before thought to be impossible."
The round was led by Index Ventures and will support international expansion.
"Our focus is on helping to simplify fundraising, and we’ve had an amazing response from startups who find the whole process quite painful. We’ve removed the complexity, unnecessary middlemen, standardised and automated the processes, and that has really resonated with both founders and investors."
LDV Capital led the Series A round with backing from a broad group of new and existing investors.
"Consumers and employees today expect video-based communication that is tailored to them. For companies it’s difficult to deliver these experiences because the conventional ways of creating video content is a physical process that simply doesn’t scale."
