£7.3M
The funding round was led by YYX Capital with backing from Accel Partners and Seedcamp, lifting total investment to £12.3m.
ITCH
ITCH offers subscription-based pet wellbeing products and personalised flea care treatments.
£12.3MTotal raised
ITCH is a subscription-based pet wellbeing brand that provides tailored monthly flea care treatments developed with veterinary experts. The company plans to expand its range into wider pet care products and build an online wellbeing community.
Categories
Founders
JC
James Cox
Co-founder and Executive Chairman
Jonny Gould
Co-founder
Jonny brings founding and operational experience from ventures including ITCH, Online Pet Supplies Retail, and Leaf International.
LinkedInAG
Charlotte Harper
Co-founder
Charlotte brings brand and advertising experience from roles including partner at Squadron Venture Media, group marketing director at Zoopla, and marketing leadership positions at lastminute.com and Match.com. She also co-founded Itch Pet, where she serves as board advisor.
LinkedIn
James Cox
Co-founder & Chairman
James is a three-times exited founder who currently serves as co-founder of Inner Circle and Optimal Health, alongside board and advisory roles at Townhouse and Stonebridge. He previously founded BIOME9 and co-founded Itch.
LinkedInInvestors
- £7.3M
- £5.0M
Funding history
£5.0M
The funding round was backed by Seedcamp, Nigel Wray and YYX Capital to support the launch of the brand's flea care subscription.