£5.0M
The funding round was backed by Seedcamp, Nigel Wray and YYX Capital to support the launch of the brand's flea care subscription.
ITCH
ITCH offers subscription-based pet wellbeing products and personalised flea care treatments.
£5.0MTotal raised
ITCH is a subscription-based pet wellbeing brand that provides tailored monthly flea care treatments developed with veterinary experts. The company plans to expand its range into wider pet care products and build an online wellbeing community.
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Founders
JC
James Cox
Co-founder and Executive Chairman
Jonny Gould
Co-founder
Jonny brings founding and operational experience from ventures including ITCH, Online Pet Supplies Retail, and Leaf International.
LinkedInAG
Charlotte Harper
Co-founder
Charlotte brings brand and advertising experience from roles including partner at Squadron Venture Media, group marketing director at Zoopla, and marketing leadership positions at lastminute.com and Match.com. She also co-founded Itch Pet, where she serves as board advisor.
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