ITCH secures £5m Series A funding from Seedcamp, Nigel Wray and YYX Capital to launch its pet care subscription service.
The funding round was backed by Seedcamp, Nigel Wray and YYX Capital to support the launch of the brand's flea care subscription.
ITCH is a subscription-based pet wellbeing brand that provides tailored monthly flea care treatments developed with veterinary experts. The company plans to expand its range into wider pet care products and build an online wellbeing community.
Pet wellbeing brand ITCH has secured £5m in a Series A funding round to launch its subscription-based flea care service. The investment comes from backers including Seedcamp, Nigel Wray and YYX Capital.
The company was established by a team of experienced entrepreneurs, including James Cox, Jonny Gould, Adam Gould and Charlotte Harper. ITCH aims to modernise the pet care market by delivering personalised treatments directly to consumers.
The fresh capital will support the initial launch of the brand, with further funding rounds planned later in the year to facilitate expansion into the United States.
From the founder
"The popularity of direct-to-consumer goods brands offering products continues to grow at pace. We’ve seen everything from healthcare, financial services, travel, transport and electronic goods all race to innovate so that they can directly engage with customers using social, mobile, and digital channels and devices. It’s now time for the buoyant pet care market to innovate."
James Cox
Co-founder and Executive Chairman at ITCH
