Founded in 2009, Passion is a prominent seed venture capital fund in the UK and European ecosystem, having backed over 100 companies and managed multiple exits and unicorns. The firm invests from its fourth fund, Passion IV, focusing on European founders in fintech, AI, and risk.
Accel led the seed financing round alongside existing backers to support team growth and product expansion.
"Business planning and forecasting should involve every team in a company, but the complexity of spreadsheets means that it’s often siloed within finance,"
Passion Capital led the pre-seed round, which will fund team expansion and platform scaling.
"We’re thrilled to be partnering with Sugar and working with the team. Flexible, quick and efficient financing for games studios and apps developers makes a lot of sense. There’s an opportunity here to make these ecosystems thrive and Sugar will provide the platform to help drive that innovation along with the ambition to become a world-leading financing provider"
The financing round was led by Passion Capital with participation from strategic angel investors.
"Today marks the beginning of National Fertility Awareness week – an opportune moment to reflect on the impact that fertility challenges are having on people worldwide"
Passion Capital led the pre-seed round with backing from Seedcamp and notable tech founders.
"Having run a media company in a tough market with a young, millennial workforce, we witnessed first-hand how there was a complete lack of investment in helping this generation with their mental health in a way that they’re used to: a community product that is mobile-first and video-led. We want to make the world a happier place by making working on your mental health as normal as going to the gym."