£7.3M
The seed round was led by Play Ventures, 13books, and Firstminute Capital, alongside multiple angel investors.

Metica provides artificial intelligence driven engagement and monetisation tools for the gaming sector.
Metica builds artificial intelligence driven customer engagement and personalisation solutions for the gaming industry. The platform unites user acquisition, monetisation and real time data analytics.

Phil Mohr
Co-Founder
Phil co-founded Metica and serves as its CEO. His prior experience includes leading DataTiger and Comufy as CEO, alongside roles at Apple and King.
LinkedIn
Puli Liyanagama
Co-Founder
Puli brings technical leadership experience from Apple, King, and multiple startups. He currently serves as co-founder and CTO at Metica.
LinkedInThe seed round was led by Play Ventures, 13books, and Firstminute Capital, alongside multiple angel investors.