Metica raises £7.3m seed round led by Play Ventures, 13books, and Firstminute Capital to expand its gaming platform
The seed round was led by Play Ventures, 13books, and Firstminute Capital, alongside multiple angel investors.
Metica builds artificial intelligence driven customer engagement and personalisation solutions for the gaming industry. The platform unites user acquisition, monetisation and real time data analytics.
Metica has raised £7.3m in a seed funding round led by Play Ventures, 13books, and Firstminute Capital. The financing also attracted participation from several prominent angel investors, including former King executives and industry figures. Founded by serial entrepreneurs Phil Mohr and Puli Liyanagama, the company will use the capital to scale its platform, which combines user acquisition, monetisation, and artificial intelligence-driven personalisation for game developers.
From the founder
"We’ve seen a massive opportunity in connecting user acquisition, marketing, and in-game monetization, areas that have long existed in silos. With the emergence of advanced AI technologies, we’re moving the gaming industry to a continuous optimization and personalization mindset, unlocking new potential for growth. Add to this UA growth funding, and we help games supercharge their growth in a long-term sustainable way."
Phil Mohr
Co-Founder at Metica
Investor perspective
"Phil and Puli are visionary founders with a proven track record of delivering impactful ML and AI technologies. Having worked with them since their previous successful start-ups, we’ve seen firsthand their ability to innovate and execute at the highest level. The opportunity to combine in-game monetization and UA optimization in a seamless growth loop, powered by AI, is a massive gap in the gaming market, and Metica is the best team to address it. We’re absolutely delighted to partner with them and support their mission to supercharge the gaming ecosystem."
Harri Manninen
Co-Founder, Play Ventures
Investors
Harri Manninen
Play Ventures
Spencer Lake
13books
Firstminute Capital
Riccardo Zacconi
Caro Krenzer
Klaas Kersting
Michail Katkoff
Roland Rudd
Nigel Morris
René Rechtman
