MMC Ventures leads a series A round in Snowplow to support US and European expansion.
"Snowplow was founded with the aim of freeing data teams from the constraints imposed by traditional analytics vendors. Every industry now has its ‘Amazon’, ‘AirBnB’ or ‘Uber’: a determined tech or product-led disruptor that is using data to drive insights. In this new world, there’s an increased demand for organisations to become much more data-informed. Snowplow helps data teams build that strategic foundation for their customer data."
The funding round was led by research-led firm MMC Ventures to support expansion in the US and Europe.
"Snowplow was founded with the aim of freeing data teams from the constraints imposed by traditional analytics vendors. Every industry now has its ‘Amazon’, ‘AirBnB’ or ‘Uber’: a determined tech or product-led disruptor that is using data to drive insights. In this new world, there’s an increased demand for organisations to become much more data-informed. Snowplow helps data teams build that strategic foundation for their customer data."
The Belfast based software firm raised the seed capital from Frontline Ventures, MMC Ventures, and Techstart Ventures.
"We believe that the concept of provenance will play a defining role in the future of software security and quality. All companies need end-to-end visibility and control of the assets in their software pipelines. It’s important to have the support of Frontline and MMC as we enter this critical stage in Cloudsmith’s growth,"
The Series C round was led by Redline Capital with backing from MMC, GMG Ventures, and Hearst Ventures.
"Our vision at Signal AI is to transform business decision making through augmented intelligence. We are building artificial intelligence and machine learning technologies that learn what an executive needs to know and investigate huge amounts of data to provide critical insights in real-time. The results give them absolute clarity about what’s happening outside their organization to make the most informed decisions,"
MMC led the round with participation from All Iron Ventures, Bonsai Partners, 10x and Santander Smart.
"This investment round provides us with the necessary capital to further increase the accuracy of our technology, which is really exciting. It will allow us to offer the best possible experience for our users and to continue expanding across Europe. Our new investors bring valuable experience and knowledge in branded direct-to-consumer tech, user retention, and internationalisation that will help to take Lookiero to the next level of scale."
