The strategic backing from Databricks Ventures aims to expand technical integrations and joint customer solutions.

Snowplow Analytics
Snowplow Analytics provides a platform for generating AI-ready customer behavioral data.
Snowplow Analytics provides an AI-ready customer behavioral data platform that enables organisations to generate trustworthy first-party data. The technology helps brands capture customer journeys and power marketing performance.
Founders

Alexander Dean
CEO and Co-founder
Alexander is the chief executive officer and co-founder of Snowplow Analytics, having previously served as its head of technology and support. He also brings earlier experience as a partner at Keplar and a senior project manager at OpenX.
LinkedIn
Alex Dean
CEO and Co-founder
Alex is the chief executive officer and co-founder of Snowplow Analytics. He also serves on the executive committee for Tech Tackles Cancer.
Investors
- $0
- £33.1M
- £7.4MAtlantic BridgeLead
MMC VenturesFollow-on
- £4.0MMMC VenturesLead

Funding history
The Series B round was led by NEA with participation from Atlantic Bridge and MMC.
Atlantic Bridge led the Series A round to support product development and international expansion.
Snowplow Analytics secures £4m Series A funding from MMC Ventures to accelerate international growth
The funding round was led by research-led firm MMC Ventures to support expansion in the US and Europe.