Snowplow secures £4m in a series A round led by MMC Ventures to fund expansion.
MMC Ventures leads a series A round in Snowplow to support US and European expansion.
£4.0MSeries A
Snowplow provides an open-source platform that enables organisations to collect and manage granular customer behavioural data across digital estates.
Snowplow has secured £4m in a series A funding round led by MMC Ventures. The company provides an open-source platform that helps data teams collect behavioural information across digital channels. The fresh capital will be deployed to support expansion efforts in the United States and Europe, alongside further technological development.
Investor perspective
"High quality customer data is the foundational building block for any data orientated company. The Snowplow technology has data ownership, governance and control at its core – a proposition loved by data teams who have deployed Snowplow open source products on over 600k websites, globally. I’ve been really impressed by the entire team and their plans for the future and we’re really excited to be partnering with them on the next phase of the Snowplow journey."
OR
Oliver Richards
Investment Director, MMC
Use of funds
- 01Expand into international markets
- 02Continue product development
