Snowplow secures £4m in a series A round led by MMC Ventures to fund expansion.
MMC Ventures leads a series A round in Snowplow to support US and European expansion.
£4.0MSeries A
Snowplow provides an open-source platform that enables organisations to collect and manage granular customer behavioural data across digital estates.
Snowplow has secured £4m in a series A funding round led by MMC Ventures. The company provides an open-source platform that helps data teams collect behavioural information across digital channels. The fresh capital will be deployed to support expansion efforts in the United States and Europe, alongside further technological development.
From the founder
"Snowplow was founded with the aim of freeing data teams from the constraints imposed by traditional analytics vendors. Every industry now has its ‘Amazon’, ‘AirBnB’ or ‘Uber’: a determined tech or product-led disruptor that is using data to drive insights. In this new world, there’s an increased demand for organisations to become much more data-informed. Snowplow helps data teams build that strategic foundation for their customer data."
AD
Alexander Dean
CEO and Co-founder at Snowplow
Investor perspective
"High quality customer data is the foundational building block for any data orientated company. The Snowplow technology has data ownership, governance and control at its core – a proposition loved by data teams who have deployed Snowplow open source products on over 600k websites, globally. I’ve been really impressed by the entire team and their plans for the future and we’re really excited to be partnering with them on the next phase of the Snowplow journey."
OR
Oliver Richards
Investment Director, MMC
Use of funds
- 01Expand into international markets
- 02Continue product development
