Snowplow Analytics secures £4m Series A funding from MMC Ventures to accelerate international growth
The funding round was led by research-led firm MMC Ventures to support expansion in the US and Europe.
Snowplow Analytics provides an AI-ready customer behavioral data platform that enables organisations to generate trustworthy first-party data. The technology helps brands capture customer journeys and power marketing performance.
Snowplow Analytics has secured £4m in Series A funding from research-led backer MMC Ventures. The capital will be directed towards accelerating the firm's expansion across the United States and Europe, alongside further technological development of its event data platform.
Founded in 2012, Snowplow offers a private software-as-a-service pipeline that allows organisations to retain complete ownership and control of behavioural data processed within their own cloud environments. The business currently counts over 150 commercial clients among its users, alongside a vast open-source community.
MMC Ventures led the transaction, with the investor noting the strength of Snowplow's governance framework and data-ownership model. The fresh injection of funds will enable the London-based enterprise to scale its operations further as demand grows for granular customer analytics.
From the founder
"Snowplow was founded with the aim of freeing data teams from the constraints imposed by traditional analytics vendors. Every industry now has its ‘Amazon’, ‘AirBnB’ or ‘Uber’: a determined tech or product-led disruptor that is using data to drive insights. In this new world, there’s an increased demand for organisations to become much more data-informed. Snowplow helps data teams build that strategic foundation for their customer data."
Alexander Dean
CEO and Co-founder at Snowplow Analytics
Investor perspective
"High quality customer data is the foundational building block for any data orientated company. The Snowplow technology has data ownership, governance and control at its core – a proposition loved by data teams who have deployed Snowplow open source products on over 600k websites, globally. I’ve been really impressed by the entire team and their plans for the future and we’re really excited to be partnering with them on the next phase of the Snowplow journey."
Oliver Richards
General Partner, MMC Ventures
Use of funds
- 01Expand into international markets
- 02Continue product development
Investors
About the company
Snowplow Analytics
Snowplow Analytics provides a platform for generating AI-ready customer behavioral data.