An investment firm managing various funds including the Midlands Engine Investment Fund and EIS funds.
The funding round was backed by NPIF - Mercia Equity Finance, Mercia and private investors to support international expansion and team growth.
"The investment will help us to further enhance the platform to improve patient experience, create more personalised solutions and expand our team to support our internationalisation and rapid growth."
Mercia backed the HGV recruitment platform alongside private investors to support system development and business expansion.
"The recent driver shortage has highlighted the critical role that HGV drivers play in keeping supermarket shelves stocked and the wheels of the industry turning. While conditions are improving and wages have risen, this makes it all the more important that operators cut out unnecessary expenses. Avail enables them to hire drivers at lower cost so more money can into drivers’ pockets."
Longrow Capital Finance led the seed round with participation from regional NHS and academic health partners.
"Teams are crying out for a sense of shared experience as they navigate this new hybrid world. The current employee engagement model is broken, only helping a small percentage of a team. We want to create a world where every employee thrives and feels included, no matter where they are and we are delighted to partner with Longrow Capital to help make this a reality."
Mercia led the Series A round with participation from Chroma Ventures and private backers.
"This investment is an endorsement of our success in building our platform, technology and team. Launched three years ago, we are now serving 12 per cent of the UK commercial insurance market; we have established that our platform delivers results for our customers and is attracting significant and growing demand from brokers and insurers alike."
The London-based adtech company has raised fresh capital from Mercia to scale its operations internationally.
"Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static. Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years."
