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The London-based home fitness startup raised $5m in a round led by IW Capital to scale operations and expand into new markets.
"Magic AI serves the home fitness market with unique and proprietary AI fitness technology. The company has a loyal user base, a unique technology proposition, and an exciting roadmap ahead."
IW Capital led the seed investment round to help the fitness technology developer scale operations and expand into new markets.
"AI has evolved chatbots and image generation, but areas such as using it to train in health and wellness are yet to be disrupted. We are proud to have developed the largest exercise tracking detection software of its kind to lead this charge. We have changed the lives of 1,000s of customers over the last 18 months who have collectively logged 46,000 hours of personal training using our innovative AI Mirror and we plan to 5x this over the next year."
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