The seed round was co-led by Connect Ventures and Index Ventures to accelerate team expansion and product growth.
"The fundamental problem we’re solving is context: Plain offers a single source of truth for customer interactions, powered by companies’ own systems and data – so when someone gets in touch with a problem, the company immediately knows who they are, what their order is, what’s happened so far – and can resolve it in a single click. Customer service teams are often left unsupported by their colleagues in engineering because traditional systems can be hard to integrate and build with. As a result, customer support teams are left to contend with poorly integrated tools, fragmented data, and disconnected systems. We’re designing Plain from day 1 with both engineering and customer service teams in mind, so it can be quickly and easily customised, rather painfully ‘hacked’ after the fact."
The Series A round was led by Index Ventures with participation from Cavalry Ventures and Seedcamp.
"Companies are under more pressure than ever to meet growing tax reporting and regulatory requirements as well as the expectations of stakeholders to show they are doing the right thing. Currently there’s no shared concept in how companies and regulators talk about tax, and no straightforward way for tax teams to be confident that they’re meeting all their obligations."
Sofina led the round with participation from OMERS Ventures and Index Ventures to accelerate growth in the UK and Europe.
"With millions of clinical data points collected each month, we plan on deriving personalised and predictive insights to enable a value-based healthcare delivery model. This latest investment, just over one year from the last round, is not only a validation of Birdie’s growth trajectory, but also an endorsement for the potential of our social impact."