Hiro Capital is a venture capital fund based in London and Luxembourg that invests in games, spatial computing technology, esports, and digital fitness innovators.
Portfolio
5
companies
Carv
Carv develops wearable technology and artificial intelligence software that acts as a digital ski instructor.
Elvie
Elvie builds connected health devices designed to improve personal wellbeing for women.
FitXR
FitXR develops immersive virtual reality fitness games and workout platforms.
Maintain Altitude
Maintain Altitude develops mobile games that combine music and interactive entertainment.
PlayerData
PlayerData provides wearable technology and data analytics to transform training for sports teams.
Cherry Freeman
General Partner
Cherry is a founder and general partner at Hiro Capital. She also serves as a non-executive director across several gaming and technology companies.
LinkedInLuke Alvarez
Founding and General Partner
Luke is the founding managing partner at Hiro Capital and holds board and investor roles across several technology companies.
LinkedInIan Livingstone
Partner
Spike Laurie
Partner
Spike is a partner at Hiro Capital, where he leads defence and space investments. He also advises Telltale Games and Keen Games.
LinkedInHiro Capital led the pre seed round to support product development and industry partnerships.
"This investment marks a significant milestone for Maintain Altitude. We’re poised to push the boundaries of music gaming and deliver experiences that resonate with players worldwide. Our aim is aligned with music itself, to unite and delight."
Hiro Capital led the round with participation from Artesian and SOSV to fund technological development and team expansion.
"Our mission at Carv is to make ski coaching both more enjoyable and accessible through gamification. Hiro’s wealth of gaming experience and its positive application in sports makes them the perfect partner in helping us achieve this vision. We are deeply grateful for their financial backing, and the expert guidance they can provide as we move forwards together,"
The extension round includes backing from Blume Equity and existing investors to support the brand's growth.
"Elvie is ready for the next phase of our growth. We have already revolutionized the categories we operate in, but we know that there is vast untapped potential to create better technology products and services for women in new areas."
The Series C round was led by BGF with participation from BlackRock, Hiro Capital, Westerly Winds, Octopus Ventures and IPGL.
"Elvie has already revolutionized every category it has entered – but we know that we have barely scratched the surface of what is possible for women’s tech."
Hiro Capital led the Series A round in the sports tech startup to fund international expansion and multi-sport growth.
"Our mission is to bring fine grained data and insight to clubs across team sports, helping them improve player performance and avoid injury."
