Hiro Capital is a venture capital fund based in London and Luxembourg that invests in games, spatial computing technology, esports, and digital fitness innovators.
Portfolio
4
companies
Maintain Altitude
Maintain Altitude develops mobile games that combine music and interactive entertainment.
Elvie
Elvie develops consumer technology products for women across various life stages.
PlayerData
PlayerData provides wearable technology and data analytics to transform training for sports teams.
FitXR
FitXR develops immersive virtual reality fitness games and workout platforms.
Cherry Freeman
General Partner
Cherry is a founder and general partner at Hiro Capital. She also serves as a non-executive director across several gaming and technology companies.
LinkedInLuke Alvarez
Managing Partner
Luke is the founding managing partner at Hiro Capital and holds board and investor roles across several technology companies.
LinkedInIan Livingstone
Partner
Spike Laurie
Partner
Hiro Capital led the pre seed round to support product development and industry partnerships.
"This investment marks a significant milestone for Maintain Altitude. We’re poised to push the boundaries of music gaming and deliver experiences that resonate with players worldwide. Our aim is aligned with music itself, to unite and delight."
The extension round includes backing from Blume Equity and existing investors to support the brand's growth.
"Elvie is ready for the next phase of our growth. We have already revolutionized the categories we operate in, but we know that there is vast untapped potential to create better technology products and services for women in new areas."
The Series C round was led by BGF with participation from BlackRock, Hiro Capital, Westerly Winds, Octopus Ventures and IPGL.
"Elvie has already revolutionized every category it has entered – but we know that we have barely scratched the surface of what is possible for women’s tech."
Hiro Capital led the Series A round in the sports tech startup to fund international expansion and multi-sport growth.
"Our mission is to bring fine grained data and insight to clubs across team sports, helping them improve player performance and avoid injury."
The investment round was led by Hiro Capital with participation from BoostVC, Maveron, and TenOneTen Ventures, alongside an innovation loan from Innovate UK.
"Over the last year, we have been redefining fitness and challenging people’s perceptions of what a fun and effective workout is, providing an alternative for people who want to keep fit but are unmotivated by the traditional fitness offerings"
