PlayerData secures £1.6m Series A investment led by Hiro Capital to drive expansion.
Hiro Capital led the Series A round in the sports tech startup to fund international expansion and multi-sport growth.
Edinburgh-based PlayerData builds wearable technology and software that helps amateur and professional sports teams track performance and analyse training sessions. The startup combines machine learning with biometric data to offer actionable insights and injury prediction across multiple disciplines.
Edinburgh-based sports technology startup PlayerData has raised £1.6m ($2.3m) in a Series A funding round led by venture capital firm Hiro Capital, with participation from existing backer Sir Terry Leahy. The company applies wearable technology and artificial intelligence to help grassroots and professional sports teams monitor player performance and predict injuries.
The capital will be used to fuel PlayerData's international expansion and support growth across multiple sports disciplines. The investment marks Hiro Capital's fourth venture in the digital sports and connected fitness sector, joining a portfolio that includes companies such as Zwift, FitXR and NURVV.
From the founder
"Our mission is to bring fine grained data and insight to clubs across team sports, helping them improve player performance and avoid injury."
Roy Hotrabhvanon
Cofounder and CEO at PlayerData
Investor perspective
"PlayerData ticks all of our key boxes: a huge total available market with over 3 million grassroots clubs; a deep moat built on shared player data, machine learning and highly actionable predictive algorithms; compelling customer network effects; and a really impressive yet humble founding team."
Cherry Freeman
General Partner, Hiro Capital
Use of funds
- 01Expand into international markets
Investors
Categories
About the company
PlayerData
PlayerData provides wearable technology and data analytics to transform training for sports teams.