$6.3M
The investment round was led by Hiro Capital with participation from BoostVC, Maveron, and TenOneTen Ventures, alongside an innovation loan from Innovate UK.
FitXR develops immersive virtual reality fitness games and workout platforms.
FitXR develops virtual reality fitness games designed to provide immersive and engaging workout experiences. Its flagship title, BoxVR, has established the company as a prominent player in the virtual reality fitness sector.

Sam Cole
Co-Founder
Sam serves as co-founder and chief executive of FitXR and advises ShapesXR. He previously held investment and strategy roles at HuttonCollins, E2Exchange, and Innovativo Group.
LinkedInThe investment round was led by Hiro Capital with participation from BoostVC, Maveron, and TenOneTen Ventures, alongside an innovation loan from Innovate UK.