Allyson brings venture capital and private equity relationship experience from roles at Growthdeck and Radius Equity. She previously served as a director at Audrey Court Management Company and a business analyst at Universal Consulting Services.
Shaz brings investment and corporate finance experience, having held director roles at Growthdeck and Innovation Capital Advisors. He currently serves as CFO and M&A Director at ADECS-Maple, following financial leadership positions at Digitalis Technology and CSL Group.
Guinness Ventures led the round, with additional backing from Scottish Enterprise, Growthdeck, The SideBySide Partnership, Equity Gap, and Virgin Money.
"This investment accelerates our mission to deliver game improvement technology to 60 million golfers around the world. Throughout 2024 we plan to invest in infrastructure across the USA to support our retail and distribution partners. Golfers globally love our GPS, rangefinder and shot-tracking technology, having sold products in 160 different countries worldwide in 2023. Golf has experienced a huge change in the past 5 years, people of all ages and demographics love the sport. With Shot Scope golfers can improve quickly and enjoy the game they love even more."
Guinness Ventures led the Series B round alongside participants including Scottish Enterprise, Growthdeck, and Virgin Money.
"This investment accelerates our mission to delivergame improvement technology to 60 million golfers around the world. Throughout 2024 we plan to invest in infrastructure across the USA to support our retail and distribution partners. Golfers globally love our GPS, rangefinder and shot tracking technology, having sold products in 160 different countries worldwide in 2023. Golf has experienced a huge change in the past 5 years, people of all ages and demographics love the sport. With Shot Scope golfers can improve quickly and enjoy the game they love even more."
The transit media platform secured £3m from backers including Maven Capital Partners and Change Ventures to scale its technology.
"Investors have recognised that our digital screens offer brands an innovative way to seize the attention of key target audiences as they navigate around London. Our proprietary technology platform provides a unique advertising solution for brands UK-wide. No other organisation is able to offer these opportunities in such a bespoke and measurable way."
The funding round was backed by investors including Green Angel Syndicate and Beiersdorf.
"We are thrilled to have secured further funding from such a great consortium of companies. The collaboration will play an integral part in helping the next phase of our growth journey as we see the demand for Eco-Valve continue to rise. Moreover, the partnership also demonstrates a strong shared commitment to supporting the environment too. And it is by working together with all our stakeholders, we passionately believe we can not only support the aerosol industry but revolutionise it."
