Drovo raises £3m in a Series A round led by Maven Capital Partners to develop digital screens
The transit media platform secured £3m from backers including Maven Capital Partners and Change Ventures to scale its technology.
Drovo operates a transit media advertising platform that pairs vehicle owners with brands for targeted outdoor campaigns using digital screens and wrapping. The London-based company provides detailed audience analytics through proprietary geo-targeting technology.
Transit media advertising technology company Drovo has secured £3m in a Series A funding round led by Maven Capital Partners. Additional backing came from Change Ventures, Caygan Capital, Venturian, Growthdeck, and existing investor SEL Capital.
The capital will be directed towards hardware acquisition, team expansion, and the ongoing development of dynamic digital rooftop screens. Drovo intends to onboard new users onto its technology platform while advancing its sustainability goals.
The firm combines vehicle fleets with advertisers to deliver targeted outdoor campaigns equipped with real-time tracking metrics. Major brands including Deliveroo and Uniqlo utilise the network for measurable impressions.
From the founder
"Investors have recognised that our digital screens offer brands an innovative way to seize the attention of key target audiences as they navigate around London. Our proprietary technology platform provides a unique advertising solution for brands UK-wide. No other organisation is able to offer these opportunities in such a bespoke and measurable way."
Artjom Jekimtsev
Founder and CEO at Drovo
Investor perspective
"Drovo is an exciting emerging business which has significant IP and a first mover advantage in the UK which places it in a strong position to capitalise on the expected growth in this attractive advertising sub-sector. The company also has a well-defined plan to diversify its sources of revenues further and ensure that it continues on this trajectory, and Maven looks forward to working with the Drovo team to help them reach their goals."
Alex Rothwell
Investment Director, Maven Capital Partners
Use of funds
- 01Continue product development
- 02Grow the team
- 03Build out infrastructure
