Shot Scope raises £6.6m in Series B and debt funding led by Guinness Ventures to scale operations.
Guinness Ventures led the Series B round alongside participants including Scottish Enterprise, Growthdeck, and Virgin Money.
Shot Scope Technologies develops golf technology products, including GPS wearables, laser rangefinders, and shot tracking devices designed to improve player performance. The firm provides subscription-free performance analytics alongside mobile applications and web dashboards for golfers worldwide.
Shot Scope has secured £6.6m in a Series B and debt funding round led by Guinness Ventures, which contributed £3.1m. The financing also included participation from Scottish Enterprise, Growthdeck, TheSideBySide Partnership, Equity Gap, and Virgin Money, which provided £1.5m in debt finance.
The capital will support the company as it expands its international presence, particularly across the United States. Shot Scope also plans to relocate its headquarters near Edinburgh to accommodate a growing team across marketing, sales, and customer service.
The firm offers subscription-free hardware and software tools, such as GPS wearables and rangefinders, aimed at helping golfers analyse their performance and lower their scores.
From the founder
"This investment accelerates our mission to delivergame improvement technology to 60 million golfers around the world. Throughout 2024 we plan to invest in infrastructure across the USA to support our retail and distribution partners. Golfers globally love our GPS, rangefinder and shot tracking technology, having sold products in 160 different countries worldwide in 2023. Golf has experienced a huge change in the past 5 years, people of all ages and demographics love the sport. With Shot Scope golfers can improve quickly and enjoy the game they love even more."
David Hunter
CEO and Founder at Shot Scope Technologies
Investor perspective
"Shot Scope’s innovative product and software suite is meetingstrong market demand, positioning the company for significant expansion both domestically andinternationally. As lead investor, we are thrilled to further support Shot Scope at this inflection point and to continue being a part of its exciting growth journey"
Adam Barker
Guinness Ventures
Use of funds
- 01Expand into international markets
- 02Build out infrastructure
- 03Grow the team
- 04Scale operations
Investors
Adam Barker
Guinness Ventures
Scottish Enterprise
Growthdeck
TheSideBySide Partnership
Equity Gap
Christopher Kennedy
Virgin Money
Categories
About the company
Shot Scope Technologies
Shot Scope develops golf performance tracking technology and analytics for players worldwide.