Base10 Partners led the round to support platform development and international expansion.
"While working in fashion, it became clear to me that e-commerce was the future, but 2D websites were merely a tool that enabled an online purchase, but were lacking the customer journey and story-telling that brands are after. The solution was to bridge that gap, with the aim of making virtual experiences into the future of brands’ long-term e-commerce strategy."
Frontline Ventures led the pre-seed round to support the development of the knowledge-sharing platform.
"Knowledge sharing can become dependent on individual tech leads who develop a comprehensive understanding of how a technology is built, and often take it with them when they move on to new roles, leaving the next crop of engineers without essential context,"
The London startup raised the capital from Octopus Ventures, MMC Ventures, Concept Ventures and several angel investors to expand its product suite and grow the team.
"This funding is a huge step forward for the Ribbon team. It enables us to grow the team, continue to expand our platform and streamline how product and user research is done. We want to empower companies to build great products by making it easy to make informed product decisions. Democratising access to product research through easy-to-use and powerful tooling plays an important part in that process."
