Ribbon secures £2.6m in seed funding to scale its user research platform
The London startup raised the capital from Octopus Ventures, MMC Ventures, Concept Ventures and several angel investors to expand its product suite and grow the team.
London based company providing an all in one research platform that combines synchronous and asynchronous tools for product and user research teams.
Ribbon has secured £2.6m in seed funding to expand its research platform and grow its team. The financing was led by Octopus Ventures, with continued participation from early backers MMC Ventures and Concept Ventures. Several prominent angel investors also contributed to the round.
The capital will support product development, including the expansion of the company suite of research tools and the recently launched In-Product Surveys feature. This functionality allows teams to run asynchronous feedback campaigns directly inside software applications.
Founded in 2020, the London startup provides an integrated environment where customer insights teams can combine targeted surveys with live video user interviews. The fresh capital aims to accelerate adoption and further streamline customer discovery for software businesses.
From the founder
"This funding is a huge step forward for the Ribbon team. It enables us to grow the team, continue to expand our platform and streamline how product and user research is done. We want to empower companies to build great products by making it easy to make informed product decisions. Democratising access to product research through easy-to-use and powerful tooling plays an important part in that process."
Axel Thomson
Founder at Ribbon
Investor perspective
"Ribbon is offering consumer-facing companies a pioneering way of generating in-context, synchronous and asynchronous user feedback at scale. As investors, we know that the best companies are built on consumer demand and win in the long run by adapting to their users. Ribbon enables companies to gain this advantage by making it easy to continuously make better product decisions backed by targeted research. We are so excited to be backing Axel and his team as they build out Ribbon. Not only does Axel have experience across research and software engineering, but he’s experienced the difficulty of embedding product research in the software development cycle firsthand as a Product Manager."
Karan Mehta
Investor, Octopus
Use of funds
- 01Continue product development
- 02Grow the team
