The strategic partnership and funding round will help Adimo scale its commerce media solutions.
"While many in the industry have been focused on retail media, commerce media has established itself as a growing, yet largely untapped opportunity. In today's unstable economy, brands need to ensure ads don't just build awareness, but also drive performance. FPC's investment and extensive network will support us in meeting increasing demand for commerce media solutions, help brands create better ad experiences, and deliver improved return on investment. We're dedicated to helping brands #makeitshoppable."
The London-based customer engagement platform has raised £3.8m in a Seed round led by Fuel Ventures to expand internationally.
"The challenges that today’s industry faces are complex, and we founded Odore to provide solutions that are not only comprehensive but also transform the way brands strategize, operate, and connect. This is just the beginning. With this latest funding round, we’re delighted to have Fuel Ventures on board for our next chapter as we expand our team and business globally and launch new tools to better serve our customers."
The financing round was led by Kobalt Music founder Willard Ahdritz with participation from Best Nights VC and other investors.
"Great tools that make an artist's life easier is exactly what's needed and I believe un:hurd will become an essential partner to independent artists around the world. Having worked with Alex for the past 3 months, I'm impressed by un:hurd's approach to using artists' data to guide decision making and execute powerful marketing and promo campaigns."
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