unhurd secures seed investment led by Willard Ahdritz to expand its music marketing platform
The financing round was led by Kobalt Music founder Willard Ahdritz with participation from Best Nights VC and other investors.
unhurd provides a self-serve music promotion platform that uses data to help artists and labels execute marketing campaigns. The company connects with over 25,000 artists globally.
Music promotion platform unhurd has secured a seed investment round led by industry figure Willard Ahdritz. The capital will support the business as it continues to develop its automated marketing tools for independent creators and record labels.
Ahdritz, founder and chairman of Kobalt Music, participated as both lead investor and advisor. Additional backing came from Best Nights VC, Hazel Savage, and Johan Ahlstrom.
Founded in 2021, unhurd previously raised £250k in its first funding round. The platform has since expanded its reach, supporting thousands of artists worldwide with data-led promotional strategies.
From the founder
"Our product has made strong progress over the last 18 months with a lean team. We've learnt a lot about what artists really want and we now have the opportunity to build upon our initial product launch with some really exciting new features. Our mission has always been to empower artists from around the world with a data-led, best in class marketing platform and I now see this mission as being supercharged with years of industry knowledge thanks to this new fundraise."
Alex Brees
Founder and CEO at unhurd
Investor perspective
"Great tools that make an artist's life easier is exactly what's needed and I believe un:hurd will become an essential partner to independent artists around the world. Having worked with Alex for the past 3 months, I'm impressed by un:hurd's approach to using artists' data to guide decision making and execute powerful marketing and promo campaigns."
Willard Ahdritz
Founder & Chairman, Willard Ahdritz
Use of funds
- 01Continue product development