Odore secures £3.8m Seed funding led by Fuel Ventures to scale operations globally
The London-based customer engagement platform has raised £3.8m in a Seed round led by Fuel Ventures to expand internationally.
Odore provides a customer engagement platform that helps direct to consumer brands streamline marketing and collect zero party data. The company serves major beauty groups including L'Oreal and LVMH.
Odore has raised £3.8m in a Seed funding round led by Fuel Ventures, with backing from existing investors. The company provides a customer engagement platform designed to help direct-to-consumer brands navigate rising advertising costs and privacy changes.
The fresh capital will support Odore as it expands its team and grows its business internationally, alongside launching new tools for its client base. The platform currently helps brands manage digital marketing, product sampling, and customer data collection.
The round follows a period of strong growth for the London-based business, which counts major luxury groups among its clients and has recorded significant increases in recurring revenue over the past year.
From the founder
"The challenges that today’s industry faces are complex, and we founded Odore to provide solutions that are not only comprehensive but also transform the way brands strategize, operate, and connect. This is just the beginning. With this latest funding round, we’re delighted to have Fuel Ventures on board for our next chapter as we expand our team and business globally and launch new tools to better serve our customers."
Armaan Mehta
Cofounder at Odore
Investor perspective
"From the platform experience, the robust suite of tools, and the blending of digital and physical, everything is designed specifically for the brands, resulting in a far superior experience and very high levels of continued business from world-leading brands. The rapid expansion of both Odore’s geographic footprint, as well as its financial traction, makes us really excited to see what the team does next."
Shiv Patel
Partner, Fuel Ventures
Use of funds
- 01Grow the team
- 02Expand into international markets
