Adimo secures investment from FirstPartyCapital and Scottish Enterprise to accelerate growth
The strategic partnership and funding round will help Adimo scale its commerce media solutions.
Adimo provides shoppable marketing solutions that connect consumer brands directly to online and offline retail outlets. Its interactive ad formats and analytics platform help eliminate friction in consumer purchasing journeys.
Adimo has secured investment from FirstPartyCapital and existing backer Scottish Enterprise to accelerate its growth and expand its commerce media offering. The funding coincides with a strategic partnership aimed at helping consumer brands monetise digital media channels more effectively. Adimo will use the capital to meet rising demand for its interactive ad formats and analytics platform, which shorten the path from product awareness to purchase.
FirstPartyCapital led the investment as part of its ongoing deployment into adtech and digital media startups. Scottish Enterprise participated as an existing investor, continuing its long-standing support for the Scottish company. The partnership provides Adimo with additional capital and access to industry networks to scale its operations across international markets.
From the founder
"While many in the industry have been focused on retail media, commerce media has established itself as a growing, yet largely untapped opportunity. In today's unstable economy, brands need to ensure ads don't just build awareness, but also drive performance. FPC's investment and extensive network will support us in meeting increasing demand for commerce media solutions, help brands create better ad experiences, and deliver improved return on investment. We're dedicated to helping brands #makeitshoppable."
Gavin Stirrat
CEO at Adimo
Investor perspective
"Commerce media is a nascent category and Adimo is primed to help consumer brands uncover substantial opportunities to convert otherwise missed purchase journeys via shoppable media. Adimo's existing customer base is testament to the company's innovative approach, and its SaaS licensing model is an attractive proposition. We look forward to supporting Gavin and the Adimo team on its ambitious growth plans."
Rich Ashton
Managing Partner, FirstPartyCapital
Use of funds
- 01Expand into international markets
