The financing round was led by Osprey Investors and Columbia Lake Partners to support product development and US expansion.
"AI is redefining the enterprise software stack and CRM is at the heart of that transformation. With data complexity continually growing, legacy CRM systems are buckling under the pressure to increase the value and productivity for organisations and deliver solid intelligence. This investment is a pivotal milestone in enabling us to better support the world’s largest organisations with the most complex workflows to move faster, smarter and at scale."
YFM Equity Partners has backed S4labour with a £4m investment to drive product development and market expansion.
"S4labour has built an impressive business with a clear product-market fit and plan to expand its market. As the hospitality industry continues to digitalise its operations, S4labour is well-positioned to expand its market share and deliver significant value to its clients. With Mark Jensen now on board and an exciting product roadmap, we see a fantastic opportunity to accelerate growth, and we are excited to support the team on this journey."