Arete led the Series A investment round with participation from Begin and MatrixCapital.
"The traditional customer analytics industry has historicallyfocussed on a two-dimensional understanding of the customer and their motivation, which isgreat, but there was a real gap in the market that needed to be filled in terms of what isgoing on elsewhere in the space."
Spectrum Equity led the Series B round to support global expansion and product development.
"Prior to the pandemic, the hospitality industry had been open to gradually adopting newtechnology. Our business experienced significant growth through 2020 despite the industry headwinds, but 2021 has been a breakthrough year for us as the recovery accelerated the pace of technology adoption. We anticipate unprecedented opportunities and growth as the recovery continues,"
Private investors backed the seed extension to support business growth and platform expansion.
"This £2m of funding will enable us to accelerate business growth and build awareness of the transformational capabilities of a no code apps and automation fabric combination,"
The funding round was led by NEA with participation from Kismet and will fuel rapid growth in Europe and North America.
"Complex, unreliable or quick-and-dirty data sources, as well as slow and expensive research agencies, no longer have to be the norm. By removing the difficulty of directly interacting with target consumers – the groups that businesses need to know the most, but can naturally reach the least – brands can access the most important inputs and data on a continuous basis, and get insight when they need it, wherever they need it."
The ethical data pioneer raised £1.5m from backers including Mercia and 1818 Capital to expand globally.
"CitizenMe enables people and brands to co-create better digital products and services. We are delighted that Mercia and 1818 share our belief in a sustainable digital future and our lead in the new Zero Data category."